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About me.

Experienced product designer with 10+ years of digital product development expertise. Worked for top tech companies like Americanas, Tudo Gostoso Recipes, NZN, and James Delivery and more. Specialize in product design, user experience, and services. Skilled in managing teams, developing and delivering high-quality products. Strong in design, front-end programming, research, and UX analysis. Passionate about hands-on execution for superior outcomes.

Portfolio

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Americanas

Mercado Diferente

James Delivery

Tudo Gostoso Recipes

Opa! Payments – V4

Opa! Payments

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More projects

iPad OS 13

Created on April, 2019

Duet Display

Developed in 2019

TecMundo

Developed in 2015

Mega Curioso

Developed in 2015

Baixaki Jogos

Developed in 2015

Our Price

Developed in 2017

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Experience

Diferente

Head of Design

Responsible for product design, experience and branding.

Americanas

UX Manager

At Americanas, I was responsible for leading and managing the user experience design process. This includes ensuring that all design projects that we’ve created was focused on improving the user experience and increasing customer satisfaction.

Also, i was responsible for ensuring that all design decisions was not only based in elegance and beauty but also on user research and feedback. My role was critical to ensuring customer satisfaction and increasing sales conversion.

James Delivery 

(Pão de Açúcar Group – GPA)

Head of Product Design

At James, i was responsible for leading and managing the company’s product design team.

This includes developing design strategies, creating and implementing new projects not only for the product, but also for the brand. We also was responsible for ensuring visual cohesion and consistency of the experience across all company products.

I worked closely with other departments of the company, such as marketing and development, to ensure that all design and experience needs were met.

Opa! Payments

Head of Product and Design

As Head of Product and Design at Opa! Pagamentos, I lead and managed the product and design teams, developed strategies, created and implemented new products and designs, and ensured that the product offering and brand image were aligned with the overall strategy of the company.

Tudo Gostoso Recipes

Head of Design

At Tudo Gostoso Receitas i developed and implemented interfaces for the app and website. I did front-end development for Android and iOS. I not just worked with design development, but also worked directly with codes and technologies to ensure that designs were replicated and implemented correctly.

NZN Group

Product Designer

As a Product Designer in NZN Group, i developed and implemented projects on the group’s products and platforms, including applications and websites.

Always seeking to ensure that they were easy and enjoyable to use, focused on increasing the user satisfaction and helping the company to achieve its goals.

Here, i also lead the user research team to ensure that all the projects developed were on the right track!

BoxMob

Product Designer

As a UI Designer at BoxMob, i was responsible for developing and implementing user interfaces for the company’s products, platforms, and clients, including apps and websites.

This included creating since wireframes until prototyping and conducting user research and usability testing, I worked closely with the development team to ensure the proper implementation of the work.

More companies that i had the opportunity to collaborate.

What some people say about me.

Read below some recommendations from people who have worked with me.

“

I had the opportunity to work alongside Guilherme during my time at James for over a year. In a startup where changes happen every day, it's necessary to be extremely resilient, especially in a leadership position, as was Guilherme's case. Besides building a great design team practically from scratch, Guilherme was the mentor behind many innovations at James, not only in the product but also in the company's work format and day-to-day. Guilherme is truly an extraordinary person and professional!

Michella Aguiar CoelhoSoftware Engineering Manager @ iFood
“

Gui is an outstanding person. Since my interview, which was the moment I met him, he has shown confidence, empathy, determination, knows how to defend his ideas and promotes team collaboration. He knows how to be a leader, knows how to motivate and elevate the team's level. It's a pleasure to be alongside this guy, and I hope to write many stories with him.

Matheus Rauch CostaSenior Product Designer @ Americanas
“

Working with Gui is about creating something new! I really like the way he thinks and creates new solutions. He has incredible knowledge in various areas such as prototyping, design system, and of course, engaging the design team. Always willing to open up the project and get his hands dirty, Gui is definitely someone who opens your mind to new ideas. In recent years, we have gained incredible learning every day, exchanging ideas and learning a lot from each other, to the point where we brought this connection to our personal lives, becoming great friends.

Itamar CarneiroDesigner Specialist @ Americanas
“

Gui is an exceptional user experience designer and leader, with a well-known and proven ability to understand user needs and translate them into excellent solutions. He is highly collaborative and always willing to help the team achieve their goals, as well as being a perfectionist who seeks excellence in everything he touches. His fun personality contributes to a positive and productive work environment. I highly recommend Gui as a very talented leader and designer.

Caio FarinazzoProduct Manager @ Americanas
“

Guilherme is one of the most creative professionals I've had the pleasure of working with. In our team, he was responsible for the main innovations that were developed. In addition, he created a very strong design team. I highly recommend him.

Pedro PachecoVP de Engenharia @ Oico